UD4D — Use data for decisions

Unifying master data across three domains for Global Market Access

We replaced conflicting definitions across systems with one governed model for the core domains, giving analytics an authoritative source to build on.

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Unifying master data across three domains for Global Market Access

About the client

Global biopharmaceutical company operating across multiple divisions.

The challenge

The client required consistent, governed and unified master data across the product, geography, and customer domains, but the existing landscape was fragmented.

  • Inconsistent definitions and naming conventions across systems
  • No authoritative source for individual attributes, resulting in differing values across systems
  • Missing hierarchies, unclear domain ownership, and multiple granularities (material, presentation, brand, family)
  • No unified master data model and no central repository for domain definitions, lineage, or business rules

The solution

UD4D designed the master data model, governance framework, and domain structures for the Product, Geography, and Customer domains, and piloted them through the Tender1 analytics product.

  • Design of conceptual and logical models defining 29+ product attributes and 10+ geography attributes
  • Creation of hierarchy bridges (material to presentation to brand to family) to resolve many-to-many relationships and support analytics at multiple granularities
  • Standardization of data structures, naming conventions, and mapping rules across six domains, with authoritative sources identified for each
  • Definition of ownership, stewardship, approval workflows, and data quality issue management
  • Documentation of business terms and domain definitions in Collibra, and delivery of the first Product and Geography master data sets for Tender1, including transformation logic and mappings for Qlik consumption

Business impact

  • 1

    authoritative source of truth

    Delivered the first centralized master data foundation for GMAX and Tender1, reducing manual reconciliation and improving trust in analytical outputs.

  • 3

    core domains modeled and governed

    Product, Geography, and Customer master data now enable consistent analytics across countries, NGOs, product hierarchies, and business units.

  • 29+

    product attributes standardized

    Authoritative sources and consistent definitions established across systems, eliminating discrepancies caused by inconsistent attribute values and unclear source ownership.

  • 6

    domains given consistent semantics

    Standardized structures for product, geography, customer, competitors, pricing, and tenders set the blueprint for future enterprise-wide MDM expansion.

Frequently asked questions

What did the client need?

Consistent, governed and unified master data across the Product, Geography and Customer domains, replacing a fragmented landscape.

What did UD4D deliver?

The master data model, governance framework and domain structures for the three domains, piloted through the Tender1 analytics product, with conceptual and logical models and hierarchy bridges.

How is the master data governed and documented?

Through defined ownership, stewardship and approval workflows, with business terms and domain definitions documented in Collibra.

What were the results?

A first authoritative source of truth for GMAX and Tender1, three core domains modeled and governed, 29+ product attributes standardized, and six domains given consistent semantics.

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